Social Media Strategy
Step 1: Assessment
Look at where you are and where you want to go and what the triumphs will be along the way? Determine what your audience needs and wants are. Places they are spending online. Use Google Docs to survey your customers. When you know your audience you can create content that correlates to them almost right away. Engagement can be increased if you act as one of the people that your audience can relate to. Show Empathy and be the go to channel in your area of expertise.
Step 2: Implementation
Looking at the day to day tasks that you and the team you have behind you are responsible for. Not that you have a system in place, create a content calendar. The more information the better as this will allow you to measure how effective it is. Who will create the theme of your content? Sharing will be done when and where? How will you deliver the content? Creating content versus the 3rd party, how often will this be done?
Step 3: Monitor, Measure and Get Momentum
2 Months into the brand new strategy evaluate the progress so far. Organising a meeting 2 or 3 months from the start date will allow you to see results and identify weak spots. It is important that the team members bring data to the meeting and are willing to discuss this data. Fresh brainstorming at this stage is essential also. If you are seeing results, this gives you momentum. Add more strategies to it to and run with the already showing momentum. Further steps that should be taken are facebook ad’s, a promotion via content communities such as facebook and twitter or live Q&A sessions via these tools.