What is Strategic Alignment?

16 Oct

Business-IS Strategic Alignment is the alignment of business and information systems strategies which enhance an organisation’s performance (Chan et al 2006).The idea is to link strategies of a business with technology to improve the overall running of an organisation.

‘Strategic alignment or ‘‘fit’’ is a notion that is deemed crucial in understanding how organizations can translate their deployment of information technology (IT) into actual increases in performance’ (Bergeron, F. 2003). If a company can align its business and technology strategies and apply them to achieve their key goals, it can help to implement these goals, therefore improving on business performance. Past studies have seen that ‘alignment affects profit, productivity, sales, growth, and reputation’ this has ensured that companies are now more than ever considering methods to maximise the link between IT and business strategy (Tallon, P. and Pinsonneault, A. 2011). Thus meaning it would seem that Strategic Alignment has a crucial part to play in a company’s outlook, as it can affect any future growth of a business.


7 Responses to “What is Strategic Alignment?”

  1. d112221671 November 2, 2012 at 11:57 am #

    Hi O4ac, I thought this was a really good introductory post to the topic! Good definition of strategic alignment! You might want to check out my blog, you can find it at https://sopinion8ed.wordpress.com/author/d112221671/. Thanks!

    • 04ac November 5, 2012 at 1:16 pm #

      Hi d112221671, thanks for your positive feedback, I liked your comparison of Bergerson’s view of Strategic Alignment as a ‘fit’ within a jigsaw and how it has to fit properly to work, just like strategic alignment in a business!

  2. Mark Lewis June 18, 2013 at 3:42 am #

    What sense does it make to get up in arms about a mother
    or father swatting a child on the butt to correct
    bad behavior (or, for that matter, even beating the child) but then turn around
    and support the murder of children just because Mommy and Daddy don’t know how to keep their legs shut?.


  1. An introduction to Business-IS Alignment « So Opinionated … - October 17, 2012

    […] likely will “affect any future growth of a business” as mentioned previously by blogger 04ac (https://sopinion8ed.wordpress.com/2012/10/16/91/) and by blogger pm1083 (https://sopinion8ed.wordpress.com/2012/10/17/strategic-alignment-2/). It may […]

  2. Strategic Alignment: A Unique Concept « So Opinionated … - October 20, 2012

    […] With the use of a unique and well thought out business-IS strategy, firms will be able to achieve the above goals, which will no doubt lead them to improved “profit, productivity, sales, growth, and reputation” as previously mentioned. […]

  3. Strategic Alignment: Why even bother?? « So Opinionated … - November 24, 2012

    […] The above points made, show some benefits a business can expect to see and enforce the idea of Strategic Alignment being the ‘fit’ of how organisations can combine their Information Technology and Business Strategy to increase their business performance, a point made in my first blog; https://sopinion8ed.wordpress.com/2012/10/16/91/ […]

  4. Looking Into the Future: Sustaining IS Alignment « So Opinionated … - November 26, 2012

    […] alignment, we have already discussed the topic from a number of different angles. We have covered the basics, how it works, where the challenges lie, and what are its advantages and disadvantages. To conclude […]

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