Strategic Alignment Challenges: Communication

27 Oct

In a recent post, aidancrowley7 alluded to the role of the CIO as one of the key factors in implementing strategic alignment. Certainly, this is one of the biggest challenges that hinder the implementation of strategic alignment.

Another major issue preventing the implementation of strategic alignment is one that exists in the marketing world, also. In order to gain a better sense of what previous posts have discussed about strategic alignment in the world of IT, it’s important to discuss it in relation to various other functions as well. I will use author M. Strahle’s previous publishing to illustrate my point.

In his article entitled “Marketing and Sales: Strategic Alignment and Functional Implementation”, Strahle discusses the importance of an understanding between marketing or product managers, and sales people. Such an understanding is vital in order to ensure they are fully knowledgeable about current or future strategies. They both need to be fully briefed on what the current and future plans are when it comes to marketing tools such as promotion and product design.

The same can be said for companies operating in the world of IT and IS. Just as the aformentioned post discussed the CIO and their role in the strategic implementation of alignment, it’s also necessary for a high level of communication to exist between the CIO and those who will be necessary in this process. I believe that is what poster o4ac may have been referring to when they discussed strategic alignment being “interlinked in the structure of an organisation” when they ran through the steps of achieving strategic alignment. The structure of an organisation may refer to more than just the CIO, or those making the decisions.

This communication becomes even more essential when such implementation concerns IT, or any system that encompasses any kind of technonlogical features. When the process involves systems that are highly complex and concern more than a few departments in an organisation, it goes without saying that regular communication is imperative.

To conclude this post, I believe that a communication issue may be a major roadblock in strategic implementation and IS today. Perhaps we should keep that in mind during further discussions on this topic.


4 Responses to “Strategic Alignment Challenges: Communication”

  1. aidancrowley7 October 30, 2012 at 2:01 pm #

    Thanks for your feedback cob12. I just read your article and feel that you are entirely correct in your argument that difficulties in relation to communication are among the principle reasons for failure when trying to attain strategic alignment in the field of IS and business. As you stated in your post, it is an important for the CIO to play an active role in ensuring that there are sufficient lines of communication that permeate all levels of the organisaton. Without communication, strategic alignment is impossible as all members of a business have a part to play and need to understand the objectives of the business and the role IS has to play in helping to achieve these objectives. I look forward to reading your future posts in relation to this subject!


  1. Is IS Strategic Alignment Still Important to Organisations or Passé? « So Opinionated … - November 4, 2012

    […] of supporting and communicating IT throughout the organisation as mentioned by blogger cob12 and as seen in the article “Information Ecology as Competitive Advantage: The Role of Human, […]

  2. Strategic Alignment Challenges: Complexity « So Opinionated … - November 5, 2012

    […] my previous post entitled Strategic Alignment Challenges: Communication, I discussed the importance of communication throughout the organisation when it comes to […]

  3. The challenges of Strategic Alignment: Misalignment « So Opinionated … - November 8, 2012

    […] As previously discussed by blogger ‘cob12’ […]

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