Social Networking

9 Nov

According to the term Social Networking is defined as, “Family, and friends and their families, that together create an interconnected system through which alliances are formed, help is obtained, information is transmitted, and strings are pulled. In an organizational setting, it usually constitutes the group of one’s peers, seniors, and subordinates who provide privileged information on how to get things done, how the power structure operates, and who holds the strings at present”.

Who would have thought this generations’ idea of reading the morning newspaper would consist of scrolling down through a news feed on a computer or more than likely a mobile device. Social networking in recent years has just exploded in popularity. People share and maintain contacts so that they may find out personal details about you. Although social networking is a great method of communication and has so many wonderful aspects to it you have to begin to wonder has it all become a bit much?

Please take a look through the thesis below written by Alan E Mislove:

While it is plain to see that there are risks inherent in online social networking, there are also various potential benefits associated with it. Social networking has the ability to provide opportunities for new relationships as well as strengthening existing relationships. “Social networking sites offers campus surveys, “party” or event listings and other information that communicates the “pulse” of a campus culture. Therefore, they can be a great way to understand and stay connected to your campus community as a whole”.

There are advantages and disadvantages with regard to Social Networking. I will briefly discuss them.

The advantages include:

1. Low Costs; The advantages include low costs, it’s certainly cheaper to use online social networking for both personal and business use as the majority of it is usually free. While personal use is fairly easy for anyone, the business functions are often underestimated by people.

2. Builds Credibility; It will be easy to gain the customers’ confidence if you are able to connect to them on both a personal and professional level. Even though there is a bit of work, it will be worth it as you can be tapped for an offer if someone hears about your products or services. Once you don’t pursue them too violently, you can do good here.

3. Connections; “You are friends with people who have other friends, and so on. There is potential in such a common situation. By using a social networking site, you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right”.

The disadvantages include:

1. Lack of Anonymity; You are giving out personal information to do with your name, location, age, gender, and many other types of information that you might not want anyone else to know. The majority of people would suggest to be careful. However, no one can be full sure at any given time. As long as people can know who you are, then some could find ways to do you in.

2. Scams and Harrasment; “There is a potential for failure of security in both personal and business context. While many sites apply certain measures to keep any of these cases of harassment, cyber-stalking, online scams, and identity theft to an absolute minimum, you still may never know”.

All in all it is a well established information system hub that illustrates the trends in information systems in the last number of years and its only going to go up and onwards in my view.


9 Responses to “Social Networking”

  1. ronanisbp November 9, 2012 at 12:37 pm #

    Personally I feel social networks are the way forward and that eventually such activities as reading a hard copy of a newspaper will become near extinct. Sure it may not be safe to have such personal information available for all to see but the reality is that it will take time to fully see the effects, positive or negative, of social networking with regards to safety.

    • corcoranchris November 11, 2012 at 11:51 pm #

      Just with regards to the newspaper example above @ronanisbp… I agree to an extent! The amount of people who read say the Irish Times online for example, as opposed to buying it in the shops has obviously increased in recent years, with price and general handiness being the predominant advantages.

      However, in my opinion, (just taking the newspaper as a general example here) I don’t think things such as this will ever become totally extinct in spite of the ‘internet age’, due to a couple reasons. For instance health – people realise sitting on a computer all day isn’t good for your physical or psychological well-being, and finally I think people will always simply prefer the tradition of certain things like this. Time will tell I guess!

      • ronanisbp November 20, 2012 at 10:29 am #

        I don’t think people will be sitting in front of computers all day reading news articles, rather they will access such articles on mobile devices like tablets and smartphones and what ever new devices will be invented.

  2. d112221671 November 20, 2012 at 7:43 pm #

    Hi paulh91, I thought this was a good post to get the debate over the advantages and disadvantages of social networking! I noticed that listed as an advantage is that it can help to “Build credibility”, I was wondering if you thought the opposite is true? As in there is no control over say fake Facebook profiles or “trolls”, anyone can set up a page without having to prove true ownership of that organisation or proof of identity?

    • andrewfitz22 November 20, 2012 at 9:52 pm #

      I would agree with you d112221671 to an extent, however most companies now advertise their Facebook/Twitter username on adverts and spend money on managing these pages, for eg. Tk Maxx on twitter by replying to customer queries and acting on the question.

  3. d112221671 November 20, 2012 at 11:11 pm #

    Ya thats a really good point andrewfitz22! When I was reading the post I was thinking on an individual rather then business level, I had totally forgotten about the business aspect of it and how they would be able to exert control to a certain extent over these kind of issues!

    • Paul Haughney November 22, 2012 at 11:35 am #

      Hi d112221671, I am of the same opinion as andrewfitz22 on that one. Although I know where your coming from, it is important to think about it on a business level and the Tk Maxx example is good also.

  4. paulh91 November 22, 2012 at 11:50 am #

    Hi d112221671, With regards to your question I would be of the same opinion as andrewfitz22 on this. Although I can see where your coming from we must think about it on a business level and the certain amount of control they have. The Tk Maxx exapmle is a good one here.


  1. Enterprise Social Media (or Enterprise Social Networks) « So Opinionated … - November 20, 2012

    […] paulh91 brought up the concept of Social Networking and highlighted its main advantages and disadvantages, primarily in the personal/community level context. 112223751nc also informed us about “Consumer Social Media” (CSM) – a way (advertising, for example) in which businesses use established consumer-orientated social networks as marketing channels. For example, Facebook fan pages, announcements on Twitter and promotional videos on YouTube. […]

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