Dialogue, Governance and Reform in the Web 2.0 Age: The Art of Noise

26 Nov

For years Internet communications has been settling down, with the social potential of the format becoming increasingly visible. This ecosystem has reached this point for a variety of factors:

  • Individual and combined innovations in computing and software;

  • The increasing utility of IT based informatics across process chains;

  • The widening understanding and application of differing professional and societal groups and classes.

Whilst this is worth celebrating this in terms of monkiers such as Web 2.0, we should not be blind to the fact that this is merely a shorthand recognising the growing sophistication and synthesis of digital communications meeting the mainstreaming of a wide variety of tools and processes. The danger of Web 2.0 is that for too many groups it becomes a socio technological destination rather than merely a milestone directing individual, organisational and societal behaviours onwards towards increasingly advanced and more productive solutions.

To extend ourselves beyond where we are now it is important to remember that it is not solely about individual inventions or innovations, rather their utility and how human processes and habits change to cement true and visible development. In terms of a business, merely reinforcing existing habits and approaches does not merely forego potential scale and dynamic opportunity. This is because over time business habits and abilities of suppliers, customers and intermediaries would increasingly pull away from ossified business models and strategies. This risks value creation increasingly dissipating over time, as bit by bit knowledge, communications, cost and revenue advantage dissipates. Global trade and information exchanges increasing importance to the profitability of a business only further increases the importance of information systems to harnessing new social and technological patterns, improve an organisation’s sustainability and hopefully increase market-share.

Modern communications twinned with re-optimised information scales should serve as a catalyst for change and a conduit for competitive advantage. This does not necessarily necessitate increasing information systems budgets as a form of attrition against competitors, a successful executive would prioritise reorientating their business models and strategies to include building and integrating new approaches and dialogues into and around their organisation’s value chain. Otherwise, new technology and communications services act as a pacifier for yet more narrow media, merely propping up yesteryear’s business model. One should not put new wine into old wine skins.

This week there will be a series of rapid fire posts to understand how the new potential of communications technology is not only impacting on how an organisation interacts and functions. Not only internally, macro changes to specific social relationships (whether organisational or individual) will highlight where reform will become increasingly necessary. Looking at the topic from a range of differing standpoints, the value of modern technologies and the returns from new information systems inputs, outputs and outcomes will require consideration.

————–

Other topics include:

More than just eCoal, eSteam and ePower: The Modernizing Dynamics of Change Series

  1. Introduction;
  2. Economic requirements: Catalyst for Invention, Innovation and Progress
  3. Not Just Invention: Change Through The Desire to Innovate, Reimagine and Expand;
  4. New Tools, New Patterns, New Thoughts: the Great Dialogue;
  5. Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening;
  6. The frictions of competition and cooperation to strategic thinking;
  7. The Hot and Cold Wars: Relationships and conflicts between big and small, propriety and open source.

————————–

Other blog posts in the Order From Chaos miniseries include:

  1. Order From Chaos: Performance Management and Social Media Analytics in the Age of Big Data;
  2. Abstraction, Perspective and Complexity: Social Media’s Canon of Proportions;
  3. Logic, Computation and (f*(k?) Meming: On2logi+k,ing;
  4. Transposition, Catalysts and Synthesis: Playing with iMacwells eDemon.

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If you have any suggestions, relevant links or questions to add flavour to this series then please join the dialogue below or contact me via Twitter:

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18 Responses to “Dialogue, Governance and Reform in the Web 2.0 Age: The Art of Noise”

  1. agblogail November 27, 2012 at 12:49 pm #

    I noticed you you mentioned business models before strategies, “a successful executive would prioritise reorientating their business models and strategies”, indicating you appreciate thier importance. However Michael Porter believes “The
    business model approach to management becomes an invitation for faulty thinking and self-delusion”. Do you feel the strategy Guru is losing his way regarding strategy and new platforms such as web 2.0, especially considering his consultancy firm Monitor Group filed for bankrupcy recently?

    • 011000100110100101101110011000010111001001111001x November 27, 2012 at 6:43 pm #

      agblogail, thanks for showing interest in my approach. Im pleased you recognise the importance of both areas.

      Regarding your distinction between models and strategy, particularly in mind of Porter:

      His definition appears rooted in terms of the approach to management, rather than say competitive advantage which I personally hold a greater priority. His definition would hold less sway in that respect.

      Perhaps its worth returning to your own example of Tescos in one of your earlier posts. Their use of an extranet to hold competitive advantage both over suppliers and in relation to competitive food retailers. Naturally I am included to believe that strategy has a larger bearing over multinationals (Tescos for instance is a defacto bank not only in terms of food supply but the sheer scale of land assets) but as you demonstrate before business models provide a more significant role.

      I have noticed that you have focused heavily in your past writings around information systems process types. What are your impressions of social based communications platforms in regards to business strategies and models and the impact on both management and competitive outcomes?


      And regarding Porter’s own entrepreneurial output, it may appear an interesting irony but Id prefer not to comment too much in regards to his legacy! For one, I do not know the specifics (he may have wound down his business deliberately for example and is earning more covering other affairs) or it may have been a high risk strategy that he was pursuing (which is fine so long as risks and threats are sufficiently mapped out). Additionally, sages do not necessarily make the best practitioners.

  2. returnofthemc November 27, 2012 at 12:53 pm #

    Nice log in name, humorous use of 011000100110100101101110011000010111001001111001 which i believe translates in “binary”.

    010101100110010101110010011110010010000001000111011011110110111101100100

    • 011000100110100101101110011000010111001001111001x November 27, 2012 at 6:51 pm #

      Ha!:

      41726520796f75207375726520697473206465636f72756d20746f2070756c6c20746865206d61736b206f66662061204d696e757465204d616e3f

  3. 011000100110100101101110011000010111001001111001x November 27, 2012 at 5:40 pm #

    Many thanks go to @SIEurope_SIE and @khbelizaire for their retweets helping contribute to making this post the top of So Opinionated today.

    Below will be some conversations I have had using my Twitter account regarding the topic concerning developing this theme forward:

    • 011000100110100101101110011000010111001001111001x November 27, 2012 at 5:43 pm #

      12:03 AM – 20 Sep 12
      Jamshed Wadia ‏@JamshedWadia
      Interesting ! The Social Business Index, built by Dachis Group http://bit.ly/pmoz3G via @nycsf

      3:14 AM – 27 Nov 12
      social+informed ‏@social_informed
      @JamshedWadia @nycsf Q: Do u consider that social empowers certain types of entrepreneur or business size over others? http://bit.ly/Tn383J

      3:39 AM – 27 Nov 12
      Jamshed Wadia ‏@JamshedWadia
      @social_informed @nycsf I think it gives an even playing field and in someway democraticises it for everybody.

      3:39 AM – 27 Nov 12
      social+informed ‏@social_informed
      @JamshedWadia @nycsf Should smaller organisations position models longtail style,avoiding communications peaks? Or refine their distinction?

    • 011000100110100101101110011000010111001001111001x November 27, 2012 at 5:58 pm #

      12:03 AM – 20 Sep 12
      Jamshed Wadia ‏@JamshedWadia
      Interesting ! The Social Business Index, built by Dachis Group http://bit.ly/pmoz3G via @nycsf

      3:14 AM – 27 Nov 12
      social+informed ‏@social_informed
      @JamshedWadia @nycsf Q: Do u consider that social empowers certain types of entrepreneur or business size over others? http://bit.ly/Tn383J
      Details

      4:56 AM – 27 Nov 12
      Sandra Lopez ‏@nycsf
      @social_informed @JamshedWadia It is a powerful arsenal from product/service insights 2 reaching your customer regardless of co shape/size.

      5:06 AM – 27 Nov 12
      social+informed ‏@social_informed
      @nycsf @JamshedWadia So despite dynamics being different the core fundamentals re business model+strategies are still the same-Adaption key?

      5:17 AM – 27 Nov 12
      Sandra Lopez ‏@nycsf
      @social_informed @JamshedWadia In my opinion “yes”. Just like the principles of marketing – they do not change. Who, what, why, where& how.

      5:30 AM – 27 Nov 12
      social+informed ‏@social_informed
      @nycsf @JamshedWadia What about the dynamics of specialisation and general/wider communications?Im mindful of Industrial Age process reforms

    • 011000100110100101101110011000010111001001111001x November 27, 2012 at 6:07 pm #

      1:30 PM – 23 Oct 12
      Big Data Gal ‏@BigDataGal
      Adoption Rates of Emerging Technologies and Methods in #BI — #bigdata http://ow.ly/eH7po

      5:16 AM – 27 Nov 12
      social+informed ‏@social_informed
      @BigDataGal Q: Is it executives lack of tech savvy or specialists lack of communication which impacts slower adoption? http://bit.ly/Tn383J

      5:33 AM – 27 Nov 12
      Big Data Gal ‏@BigDataGal
      @social_informed i dont really think you can pin that on either… adoption rates are org specific and depend on a multitude of factors

      5:45 AM – 27 Nov 12
      social+informed ‏@social_informed
      @BigDataGal Are rates of technological change AND tendency of the rate of profit to fall key drivers? Is this unique?

    • 011000100110100101101110011000010111001001111001x November 27, 2012 at 6:14 pm #

      9:01 AM – 27 Sep 12
      SI Europe ‏@SIEurope_SIE
      New summary of the state of social innovation in Sweden from @samhallsentrepr http://ow.ly/e0KRO

      4:41 AM – 27 Nov 12
      social+informed ‏@social_informed
      @SIEurope_SIE @Samhallsentrepr Q:Are social technologies in aggregate a greater opportunity for grounds up initiatives? http://bit.ly/Tn383J

      9:57 AM – 27 Nov 12
      Samhällsentreprenör ‏@Samhallsentrepr
      @social_informed social media def plays an important role today for ground up initiatives

    • 011000100110100101101110011000010111001001111001x November 27, 2012 at 6:17 pm #

      9:01 AM – 27 Sep 12
      SI Europe ‏@SIEurope_SIE
      New summary of the state of social innovation in Sweden from @samhallsentrepr http://ow.ly/e0KRO

      4:41 AM – 27 Nov 12
      social+informed ‏@social_informed
      @SIEurope_SIE @Samhallsentrepr Q:Are social technologies in aggregate a greater opportunity for grounds up initiatives? http://bit.ly/Tn383J

      10:20 AM – 27 Nov 12
      SI Europe ‏@SIEurope_SIE
      @social_informed: Thanks for the link. It’s an interesting question. I’ll retweet.

    • 011000100110100101101110011000010111001001111001x November 27, 2012 at 6:24 pm #

      5:30 PM – 2 Nov 12
      Shep Hyken ‏@Hyken
      Replace the common word “transaction,” something that starts & ends, with “interaction,” part of an ongoing relationship. #business

      1:41 AM – 27 Nov 12
      social+informed ‏@social_informed
      @Hyken How much will most businesses be in trouble if they forgo social centric reform http://bit.ly/Tn383J Are expediencies enough for now?

      1:55 PM – 27 Nov 12
      Shep Hyken ‏@Hyken
      @social_informed Businesses cannot ignore social channels and how they impact customer service.

  4. ismisetusa November 29, 2012 at 4:52 pm #

    Where do you think social business stands with regards to current trends in IT, the role of CIOs in enforcing successful social business strategies and the benefits it can have on strategic alignment?

    • 011000100110100101101110011000010111001001111001x November 30, 2012 at 2:25 am #

      ismisetusa,

      Thank you for your more constructive enquiry. As I mentioned in my last comment to you, my more recent posting provides a clearer understanding regarding why both past and future capabilities need to be considered. This is to realign business and information systems to ensure there are sufficient mechanisms in place to ensure that information is not ignored or forgotten in a wave of white noise and to ensure that a wider ecosystem of conversations and information flows is in place as part of an outer core to supplement the inner core of a business (where hopefully value and revenue making opportunities are maximised).

      Returning to your question concerning CIOs:
      The stepchange I would like to advocate for our increasingly interrelated informational and organisational worlds (which are similarly blurring into each other) involves a CIO solely thinking about his department and an informatically framed perspective of thinking and acting. I would like to see CIOs less as a chieftain class, on an institutional level trying to assert IT but more as a diplomat representing one group but requiring the understanding and utilising of the language, values and perspectives of other professional classes and divisions. On an organisational basis this should both explain in non IT terms and references the experiences that computing and software will be able to offer and at the same time help facilitate dialogues and processes that help users articulate and support more informatically framed business systems.

Trackbacks/Pingbacks

  1. More than just eCoal, eSteam and ePower: The Modernizing Dynamics of Change « So Opinionated … - November 28, 2012

    […] as part of the Dialogue, Governance and Reform in the Web 2.0 Age series, supplementary posts will […]

  2. Economic requirements: Catalyst for Invention, Innovation and Progress « So Opinionated … - November 28, 2012

    […] sections of Dialogue, Governance and Reform in the Web 2.0 Age […]

  3. Not Just Invention: Change Through The Desire to Innovate, Reimagine and Expand « So Opinionated … - November 28, 2012

    […] sections of Dialogue, Governance and Reform in the Web 2.0 Age series […]

  4. New Tools, New Patterns, New Thoughts: the Great Dialogue « So Opinionated … - November 28, 2012

    […] sections of Dialogue, Governance and Reform in the Web 2.0 Age series […]

  5. Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening « So Opinionated … - November 30, 2012

    […] sections of Dialogue, Governance and Reform in the Web 2.0 Age series […]

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