Engaging staff through social media.

26 Nov

Found another very interesting article where companies can incorporate social media in a proactive fashion into the corporate paradigm. This article elaborates further on my previous article on the intranet in the workplace – https://sopinion8ed.wordpress.com/2012/11/22/enhanceing-the-corporateworkplace-intranet-using-social-media/

To better approach the social networking concept in the workplace you need to trust your own people. Since your staff can log onto the internet via a mobile device or a tablet regardless of restrictions, access to the internet will not really impact on productivity. Looking to see what your staff want and what they would find useful in relation to this is important. This can be done via a poll hosted on a certain social network to get the ball rolling. Internal communications ca be greatly improved with the use of for example ‘yammer’ which is a great way of revitalizing and improving internal comms. Using social networks mostly consist of posts and links, whereas images and videos share a lot better. So maybe looking at photos and film clips may be a better option to use inside your company. Creating all the content to share with the team in the workplace isn’t the only option. The internet is a hub for competitor information and customer feedback that should be used when sharing information with the staff. Which will encourage them to go ahead and do the same which in turn may empower them to impress the boss by sourcing valuble information that can help the company.

Is there any additional ways where we could incorporate social media into the workplace? Or is incorporating social media into the workplace an unneccesary distraction?



4 Responses to “Engaging staff through social media.”

  1. thestrategicblogger November 26, 2012 at 5:14 pm #

    Good stuff, I wonder could social media be used as a form of open source innovation. A communication channel for workers to interact, share and incubate ideas

  2. jamesdaly1990 November 26, 2012 at 5:18 pm #

    Hi irishtechylad,
    Social networks in the workplace is a very topical area at the moment. I see your point about the usage of these social networks during work on tablets or mobile devices even if not allowed on the main desktops. If you owned a company, what would your policy be towards Facebook, Twitter, Linkedin etc. and how could could you turn it into something other than a time-waster ? Im not sure how I would approach it!?

  3. tingting457 November 26, 2012 at 6:03 pm #

    I think it is a very creative idea. It is very effective to engage the staff. However, it may lead to time wasting if the staff spend too much time doing something having nothing to do with their work.

    • irishtechylad November 27, 2012 at 11:30 am #

      Hi tingting457. I’d have to agree on both fronts. It is a creative idea as engaging staff in any capacity is always a positive thing. It tends to lead to improved increased productivity. But in this I can see what your saying, giving staff permission to use social media may divert their full attention and focus from the job in hand.

      But I was thinking more along the lines of what @strategicblogger was refering to, by using social media collaboration tools for open source innovation to bounce ideas of eachother which could lead to improvements within the organisation which can only be a positive thing in the long run. But in saying that, the use of these tools may have to be slightly ring fenced/regulated in terms of usage as staff may get to comfortable with this kind of software and maybe lose focus on their day to day duties.

      @Jamesdaly1990 I suppose using the relevent social media collaborations tools doesnt necessarly mean using the the obvious facebook and twitter and linkedIn platforms. Which I would be totally against as they would not benefit the company in any way especially on a staff level. Ok, with twitter I suppose it depends on the nature of the business also with facebook. i.e Event Management, Arts Department. I suppose useful elements of these platforms could be infused for example into the companys intranet I suppose to avoid creating facebook like addicts in the workplace. Theres a number of collaboration tools out there can be used if you would like to take have a glance over them.

      Adobe Acrobat – Acrobat.com allows teams to work collaboratively on documents through their browsers. Options for web conferencing and screen-sharing provide additional communication channels.

      Atlassian Confluence – offers a powerful wiki-based solution to enterprise collaboration. Content can be simply dragged and dropped from the desktop to the platform, eliminating the need for keeping track of attachments sent via email.

      Basecamp – collaborative messaging and file sharing. Project management can be easily tracked with milestones and deadlines, and templates for saving time with common projects. Campfire by Basecamp implements real time chat for collaboration.

      Broadvision Clearvale – a Cloud-based platform that can be established without the need for any additional IT resources.

      Colaab – offer real time browser based collaboration by allowing annotations to appear simultaneously on other collaborator’s screens. A “DeepZoom” feature allows work and annotation to take place on very specific areas of large images, such as design documents.

      Chatter – provided by Salesforce and free for existing customers. It allows communication and sharing of projects by employees from their browsers, desktops or mobile devices.

      Google Documents – simultaneous editing of files makes Google Docs ideal for students and other casual collaborative groups. The upgraded Google Apps version offers additional security options for business.

      Huddle – project management and collaboration software that allows you to connect, share and invite people to work on projects.
      Sharepoint – provides a single platform for employees to work collaboratively through various methods such as wikis and work flows. Personal profiles allow a team to better understand each other’s skills, experience and interests.

      Socialcast – allows employees to discuss projects remotely through a microblogging service, which is also accessible from a smartphone. The Town Hall extension enables discussion between executives and employees.

      Socialtext – uses a Facebook-like interface and claims to increase typically increase productivity by 20% or more.

      Tibbr – uses a design that is familiar to Facebook users, providing an intuitive experience. One key feature is the ability for employees to follow subjects, to stay informed on news and developments in their area of business.

      Wiggio – a free service that simplifies keeping track of multiple groups. Collaboration on documents, polls, and communication by text are some of the offered services.

      Yammer – enables companies to create their own private social network, requiring a company email address to access the community.

      Zoho – a large variety of collaborative and sharing tools for individuals, groups and businesses.

      Be interesting to hear your views on the platforms above.

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