3 Steps to an Effective Social Media Strategy in Business

27 Nov




Social Media Strategy

Social Media Strategy

Step 1: Assessment

Look at where you are and where you want to go and what the triumphs will be along the way? Determine what your audience needs and wants are. Places they are spending online. Use Google Docs to survey your customers. When you know your audience you can create content that correlates to them almost right away. Engagement can be increased if you act as one of the people that your audience can relate to. Show Empathy and be the go to channel in your area of expertise.

Step 2: Implementation

Looking at the day to day tasks that you and the team you have behind you are responsible for. Not that you have a system in place, create a content calendar. The more information the better as this will allow you to measure how effective it is. Who will create the theme of your content? Sharing will be done when and where? How will you deliver the content? Creating content versus the 3rd party, how often will this be done?

Step 3: Monitor, Measure and Get Momentum

2 Months into the brand new strategy evaluate the progress so far. Organising a meeting 2 or 3 months from the start date will allow you to see results and identify weak spots. It is important that the team members bring data to the meeting and are willing to discuss this data. Fresh brainstorming at this stage is essential also. If you are seeing results, this gives you momentum. Add more strategies to it to and run with the already showing momentum. Further steps that should be taken are facebook ad’s, a promotion via content communities such as facebook and twitter or live Q&A sessions via these tools.



6 Responses to “3 Steps to an Effective Social Media Strategy in Business”

  1. ismisetusa November 27, 2012 at 12:40 pm #

    excellent blog, brilliant step by step guide. do you think its the CIO role to implement this?

    • irishtechylad November 27, 2012 at 1:25 pm #

      Hi ismisetuse.

      In an ideal world, CIOs would blog content consistently, tweet numerous times a day and look into a few LinkedIn discussions on a regular basis. This would serve multiple purposes: help to engage his employees in the public forums, build corporate brand, build personal brand and increase the firm’s attractiveness to new recruits. However, that’s not realistic for most CIOs. They are simply too busy. Just because a CIO doesn’t engage in social media we shouldn’t discount his/her opinions or direction on how to orchestrate social media initiatives in the firm. You don’t need to be an social media user to lead a social media-driven transformation.

      I think a CIO’s ability to be an innovative thinker and apply IT to relevant business problems is the CIO’s strength. CIOs don’t need to be a internal or public presence on social networks. Might that answer your question?

      • ismisetusa November 28, 2012 at 10:54 am #

        Very good, i would agree with you that CIOs may be too busy for undertaking such tasks, yet you give a good point about a little being alot in some cases.

  2. ericlynch1 November 27, 2012 at 1:54 pm #

    I actually tend to agree with the second point made there by irishtechylad in that a CIO does not have to be a presence on social media sites as his job is not reporting on social media but to create and maintain business value through the use and implementation of technologies.

  3. andrewfitz22 November 27, 2012 at 7:31 pm #

    From my research I’ve noticed that some CIOs do blog on a regular basis (for eg, Nasa’s CIO does) and it is quite interesting to read their blogs. While I would agree to a certain extent with the 2 lads above me, I think by blogging, they are not just another face behind a screen interacting with no one.

  4. andrewfitz22 November 27, 2012 at 9:29 pm #

    Just to add to my comment above, a survey by Deloitte in 2012 found that 73% of Irish CIOs were using social media, primarily for customer interaction in the relation to sales and marketing.

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