Nobody Will Notice The Slow Death of Dissemination, They Will Be Too Busy Listening

29 Nov

Organisations no longer need to focus on disseminating information, it is too shallow a primary goal. Either at public private or discrete operative contexts, social enterprises are more comfortable operating as curators. They are experts at providing the contexts, stimulus and governance to bring out the best of their key stakeholders, whether internally or externally. Employees, suppliers, distributors, customers are no longer groups to be coerced and manipulated. They are groups to be listened to, influenced by and directed by. Old top down and chamber orientated techniques which advanced individual and collective self orientations will increasingly be outmanoeuvred by new and re-plasticised businesses who know how to respond and reciprocate through sharing and constructive dialogues.

Considerable amounts of information is getting lost all the time or its dissapating as a result of ever deacreasing attention cycles. Often the strains placed on people researching and writing pieces combined with other onerous tasks can result in the acquired knowledge being underexposed. For instance, articles may not be uploaded onto the Internet after having been forwarded onto publication editors. Reports may be delayed and only done in infrequent batches. Other organisations with a mutual interest in the results may not be even informed at all. Without already receiving public attention organisations are merely dropping research and information will be unproductive. Modern information and communications bombardment and white noise result in less and less of the population accessing information without proactive effort or specialist interest. Even basic two way approaches will begin to look dated compared to more collaborative infrastructure and community frameworks as attention clusters around dynamic automation and choruses of support and:or criticism.

One key aspect which increasingly is becoming a key distinction for value creation is whether communal and communications clusters operate within highly narrow and specialised ‘silos’ or whether they strive to either in aggregate or through representatives work pro actively with other communities. There is nothing wrong with groups working, thinking and advancing within a very narrow band. Through the Internet and our global age the advantage of the long tail in terms of distribution of ideas and commerce rewards this behaviour and even makes it economically viable. However, from an business perspective the motivating factor is to motivate expansive, competitive and sustainable organisational change. Without integrating the specialist information and knowledge in an integrated manner with other stakeholder groups and chambers there is a significant loss.

To create a successful vision and productive strategies it is important to involve all stakeholders and ensure that all leaders are participating in the decision making process. Hopefully there is a committment to cooperating and relaying decisions to all appropriate areas of their organisation. Regular meetings between policymakers help to acknowledge and deal with any strains created as a result of difficult reforms and identify and widen openings for positive and consensual improvements. Practically, project websites, where project can be shared and ideas explored in a supportiive is highly recommended to aid decision making and focus on key strategic cores and public relations activity.

A classic historical example of the value of connecting disarate groups and ideas is the legacy of Desiderius Erasmus, author of In Praise of Folly. One of the great stabilising forces in Europe during the 15th and 16th Century, he helped carry Europe intellectually of the dark ages and provided enough oxygen not only for the Renaissance but for the carrying and synthesis of post Roman ideas and explorations (which is why Europe’s scheme for EU students learning abroad is an aptly named initiative) and the re-acceptance of stigmatised and forgotten classical texts. Through serving as an interlocutor, he channelled ideas from academics and key figures to the time, meshing disperse geographical and scholastic ideas into a discussion which not only fed into how Reformation and Counter Reformqtion developed in Europe but also the context with which these warring ideas could interact and reach dialogue once the embers of conflict within Europe died down.

Returning to contemporary business requirements, organisations need to have an understanding regarding how their value to other groups functions not only on a profit level but in an age powered by informatics on a communications level. Doing this effectively necessitates identifying relative values and returns of both internal and external forums, mediators, champions and detractors. Executives who suggest social entrepreneurship status but who are unable to do so are likely to be misaligning the business models or strategies through poor goals or benchmarking. Otherwise they are misrepresenting themselves.

It is highly important that the risks of any project to introduce and improve social entrepreneurship are laid out in advance so that they can be effectively addressed should the project run into difficulties. A framework for assessment should be used to evaluate the efficiency of any work. This can include qualitative as well as quantitative results. As mentioned, in a previous post covering technology, invention and competition, it is common for organisations to engage in lateral assaults on rival’s business revenue streams using aggressive (or even zero-cost) pricing schemes. It is conceivable for business models to support similar competitive advantages concerning dialogues and even open innovation approaches to undermine competition and enlarge the outer core sphere of an organisations competencies, to cross subsidise core strategic areas.

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More than just eCoal, eSteam and ePower: The Modernizing Dynamics of Change also includes:

  1. Introduction
  2. Economic requirements: Catalyst for Invention, Innovation and Progress
  3. Not Just Invention: Change Through The Desire to Innovate, Re-imagine and Expand
  4. New Tools, New Patterns, New Thoughts: the Great Dialogue

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Other sections of Dialogue, Governance and Reform in the Web 2.0 Age series includes:

  • Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening
  • The frictions of competition and cooperation to strategic thinking;
  • The Hot and Cold Wars: Relationships and conflicts between big and small, propriety and open source.

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Other blog posts in the Order From Chaos miniseries include:

  1. Order From Chaos: Performance Management and Social Media Analytics in the Age of Big Data;
  2. Abstraction, Perspective and Complexity: Social Media’s Canon of Proportions;
  3. Logic, Computation and (f*(k?) Meming: On2logi+k,ing;
  4. Transposition, Catalysts and Synthesis: Playing with iMacwells eDemon.

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If you have any suggestions, relevant links or questions to add flavour to this series then please join the dialogue below or contact me via Twitter:

 

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9 Responses to “Nobody Will Notice The Slow Death of Dissemination, They Will Be Too Busy Listening”

  1. irokoo November 30, 2012 at 11:24 am #

    Hi > 011000100110100101101110011000010111001001111001x
    I found your controversial blog quite interesting too.

    Qiute a good revelation perticularly the value you place on groups working with differrent communities to succeed. It is the basis of socialisation, it touches the core of integration. For business contexts it provides diverse minds with diverse orientation to analyse and provide relevant solutions in various suitable circumstances.

Trackbacks/Pingbacks

  1. New Tools, New Patterns, New Thoughts: the Great Dialogue « So Opinionated … - November 30, 2012

    […] Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening […]

  2. Not Just Invention: Change Through the Desire to Innovate, Reimagine and Expand « So Opinionated … - November 30, 2012

    […] Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening; […]

  3. Economic requirements: Catalyst for Invention, Innovation and Progress « So Opinionated … - November 30, 2012

    […] Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening; […]

  4. More than just eCoal, eSteam and ePower: The Modernizing Dynamics of Change « So Opinionated … - November 30, 2012

    […] Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening; […]

  5. Dialogue, Governance and Reform in the Web 2.0 Age: The Art of Noise « So Opinionated … - November 30, 2012

    […] Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening; […]

  6. Abstraction, Perspective and Complexity: Social Media’s Canon of Proportions « So Opinionated … - February 11, 2013

    […] Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening; […]

  7. Logic, Computation and (f*(k?) Meming: On2logi+k,ing « So Opinionated … - February 11, 2013

    […] Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening; […]

  8. Order From Chaos: Performance Management and Social Media Analytics in the Age of Big Data « So Opinionated … - February 11, 2013

    […] Nobody Will Notice The Slow Death of Dissmeination, They Will Be Too Busy Listening; […]

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